Amazon Goes Big With a Mind-Reading Alexa
Scarlett Johansson has added another surprising win to her career. She stars in what is believed to be the most expensive Super Bowl commercial ever made. Amazon reportedly spent around US 26 million dollars on the 90-second ad alone.
When Alexa Knows Too Much
The ad imagines an Alexa that can read minds. At first, it seems helpful and impressive. Then things get uncomfortable. Johansson and her real husband, Colin Jost quickly realise that some thoughts should stay private. The result is funny, awkward and very relatable.
Big Money Meets the Big Game
Super Bowl ads are famous for huge budgets and celebrity cameos. This one raised the bar thanks to its length, famous faces and slick production. Advertising prices keep climbing every year, so the record may not last forever. For now though, Scarlett Johansson sits at the top of the Super Bowl ad game.
